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Remembering Michael Jackson Yahoo! Search logs gave a revealing picture of what the King of Pop evokes for people as they mourned his passing today. Starting last night, searches for his legendary music surged. “Thriller,” “Man in the Mirror,” and “Billie Jean” were among the top lyrics, songs, and videos that people looked for on Yahoo! Search. As [...] Reference: Administrator - 2009/6/27

VoCampers Converge at Yahoo! Headquarters in Sunnyvale An enthusiastic group of data geeks and Semantic Web enthusiasts met last week at our Sunnyvale headquarters where we hosted the latest edition of VoCamp. VoCamps are a series of informal events that provide a small setting where the Semantic Web community can discuss issues related to semantic interoperability and creating, managing, and publishing vocabularies. The [...] Reference: Administrator - 2009/6/25

SearchMonkey Updates: New Enhanced Results and Support of Google Base Formatting Today, we are announcing two updates that make it easier for site owners and developers to share and use structured data within Yahoo! Search:  new enhanced results and the support of Google Base formatting for structured data feeds. Let’s take a look at these two updates. New Enhanced Results - Products, Events, News and More Back in [...] Reference: Administrator - 2009/6/18

Check Out The New Yahoo! Toolbar The new Yahoo! Toolbar, already available on Internet Explorer, is now available on Firefox (beta) to make it easier for you to keep on top of your online world. You can get helpful suggestions in the search box in the Yahoo! Toolbar and jump right to search results on sites like Flickr, Wikipedia, and more. [...] Reference: Administrator - 2009/6/17

Harvesting the Best Answers from Ask.com’s AnswerFarms! Earlier this year we blogged about Ask.com’s AnswerFarm™ technology – our proprietary method of crawling and extracting question/answer pairs from hundreds of thousands of sources, including user generated content, FAQ pages, news/blog articles, and structured/semi-structured data. Our Q&A database has... Reference: Ask.com Blog - 2009/6/17

New Common Tag Format Today we are announcing our support of Common Tag, a new semantic tagging format for Web pages. Developed jointly by a group of Web companies including Zemanta, Metaweb, and Yahoo!, the Common Tag format adds semantic meaning to tags, making Web content more discoverable and enabling the community to create more useful applications for aggregating, [...] Reference: Administrator - 2009/6/11

Sitemaps Update Starting today you will see some subtle changes we’ve made in Sitemaps, partnering with Microsoft and Google. First, we have updated the xsd files with the XML schemas for Sitemap or Siteindex files. The updated xsd files allow better extensibility of the Sitemaps protocol. All your existing Sitemaps will continue to validate so you don’t need [...] Reference: Administrator - 2009/6/11

Yahoo! Search Out and About in June Over the next few weeks, Yahoo! Search will be at Search Engine Strategies (SES) in Toronto and the Semantic Technology Conference in San Jose, CA. Come by and hear more about what we have up our sleeves. SES Toronto Monday, June 8 2:30pm-3:45pm Panel: Universal and Blended Search: Comprehensive Visibility Challenges Nick Cox, Senior Product Manager, Yahoo! Search Semantic Technology [...] Reference: Administrator - 2009/6/08

Weather Report: Yahoo! Search Index Update We’re rolling out some updates to our crawling, indexing, and ranking algorithms over the next few days. During this process, you may see some ranking changes and page shuffling in the index. To share your thoughts or check in with other Yahoo! Search users, please visit the Site Explorer Suggestion Board. Dan Rampton Yahoo! Search Reference: Administrator - 2009/6/02

Yoelle Maarek Joins Yahoo! Labs Today we welcome Yoelle Maarek to Yahoo! as Senior Director of Yahoo! Research. She will be leading the Yahoo! Lab in Haifa, Israel along with Ronny Lempel. Their teams help further Yahoo!’s commitment to discovering new technologies that deliver compelling experiences on the Web. You might know Yoelle as the former engineering director at the Google [...] Reference: Administrator - 2009/5/29

Follow Your Favorite Sports Team with Yahoo! Search Working on the new Yahoo! Search sports team shortcut has made me a new sports fan (I’m still mourning over the Celtics’ loss). Being a new fan, I’ve also learned how hectic it can be to follow your favorite professional and college sports teams. That’s exactly why we developed the new sports team shortcut. Starting today, [...] Reference: Administrator - 2009/5/27

Thanks for Asking! Ask.com is a Webware 100 Award Winner Three Years Running Today Ask.com was recognized as a 2009 Webware 100 award recipient in the “Search and Reference” category, which specifically gives a nod to our innovative search tools and our technology that finds and organizes online data. We’re grateful to the... Reference: Ask.com Blog - 2009/5/19

Ask.com Searches Smarter Ask.com’s very own Tomasz Imielinski, EVP of global search and answers, recently sat down with Jennifer Zaino over at SemanticWeb.com to chat about the newest technologies that search engines are using to find information on the web. As of late,... Reference: Ask.com Blog - 2009/5/19

Navigating the Web Better on Ask Back in December 2008, we started beta-testing our Domain Navigation product, and measurements showed that our searchers found it useful and enhanced their overall search experience. Why is this helpful? Domain Navigation (a.k.a., ‘Domain Nav’ or site links) is the... Reference: Ask.com Blog - 2009/4/27

Ask.com Supports Autism Speaks As you probably know by now, April is Autism Awareness Month. But you may not know that autism is diagnosed in one out of every 150 children in the U.S., and it affects boys at a rate four times more... Reference: Ask.com Blog - 2009/4/10

Thoughts on Some Recent New Search Features... At the Search Engine Strategies conference in NYC last week on the Blended Search Panel, I spoke about one way that Ask categorizes user search sessions. This categorization model includes: o Discrete Task Completion - where the user is undertaking... Reference: Ask.com Blog - 2009/4/02

Ask.com: Packing our bags for SES-NY… It’s been a busy few months at Ask.com. And we enjoy nothing more than getting out from behind our desks (and servers!) and getting in front of our pals in the search industry at large. That’s why we always love... Reference: Ask.com Blog - 2009/3/16

Interpreting Hitwise Statistics on Longer Queries There was a great session at SMX West recently, entitled 'Latest Stats About The Search Engines'. One interesting statistic that panelist Bill Tancer from Hitwise mentioned was that the average query length to the search engines has been rising. Queries... Reference: Ask.com Blog - 2009/3/05

Ask Is Going “Canonical”! More often than not, web sites produce pages with the same content, but with different URLs. Usually, this is simply unintentional. For example, the following URLs usually lead to the same page (try it out): 1) http://www.mywebsearch.com 2) http://mywebsearch.com/ 3)... Reference: Ask.com Blog - 2009/2/23

SMX West, and the Keynote Interview with John Battelle... Last week, I was fortunate to be a panelist at SMX West in Santa Clara on Danny Sullivan’s panel called 'Ask the Search Engines' (thanks, Danny). During the conference, I took the opportunity to sit in on several panels, where... Reference: Ask.com Blog - 2009/2/18

New Blog Search tools: Feeds, Hot Queries and Latest Posts Ever since the new Google Blog Search homepage launched, we've been fielding requests for a myriad of different features. Today we're happy to announce the launch of our most requested feature: RSS and Atom feeds. Simply click on the links under "Subscribe" in the left-hand column of the Blog Search front page to subscribe to any topic or story in any feed reader, like Google Reader. If you don't use a feed reader, we're also offering an iGoogle gadget that lets you embed the Blog Search front page right inside of your iGoogle page or any other page where iGoogle gadgets are accepted. You can browse topics and drill into stories from within the widget, and you can customize the gadget to choose which topics you want to follow. With these new ways to read Blog Search stories, you might think our homepage was going unloved, but not to worry. We've also added two new features to the Blog Search homepage to better help you discover what people are talking about right now on the web: Hot Queries and Latest Posts. Hot Queries lists searches currently popular in Blog Search — it's an easy way to quickly dive into the trending points of conversation on the web. Latest Posts, on the other hand, shows new posts from popular blogs. While Hot Queries highlights what people are looking for, Latest Posts lets you find out about stories even before people start searching for them. There's a lot of great, fresh content being published in blogs every day. We hope these new features help you discover more of it, faster. Posted by Akshay Patil, Software Engineer, & Dylan Casey, Product Manager Reference: The Official Google Blog - 1900/1/

The evolution of Gmail labels I love labels in Gmail. Most email programs use folders, which only let me put mail in one place at a time. With labels, I can organize mail in multiple ways. Combined with filters to automatically label incoming messages, Gmail offers powerful ways to organize email. When I joined the Gmail team, I was surprised to learn that only 29% of Gmail users had created any labels. At first, I thought perhaps conversation threading and search made the need to organize our mail less important. But when we talked to people who use Gmail, we got a different story. People often asked us to add folders to Gmail, assuming no system of organization existed. As one person said in a usability study, "What are labels... and where are my folders?" We realized that if you didn't know about labels, it would be easy to assume Gmail had no way to organize your mail. Not only were "labels" unfamiliar, they were kind of hidden. So, we set out to make labels more accessible, as well as more powerful. Most of the changes have been in Gmail for a while, but we're adding some new features today. We thought you'd enjoy a peek at the method to our madness. The first thing we did was make labels look more like the sticky notes you use in real life. Making the interface mimic things you interact with outside the computer can sometimes improve ease of use. We also made it easier to remove a label from an open conversation: Then we worked on the actions you take to apply and remove labels. Before, to put a label on a message, you had to look under "More actions> Apply label." Not only was this option hidden in a generic menu, but the language wasn't what people are familiar with when it comes to organizing mail. We explored several alternatives: We also learned that if we made labels sound too much like folders, people got confused. For instance, while "Copy to" and "Add to" were easy to use, these terms made people think they were creating multiple copies of a message. "Move to" was familiar but didn't lead people to think they were creating copies. And people seem to have picked it up fast! Since the launch of the new menu buttons in March, we're seeing a 50% increase in new Gmail users trying labels in their first 2 weeks. And overall usage of the "Move to" menu surpassed that of the "Labels" menu within 7 weeks of launching: For our latest set of changes, we looked at how you access labels on the left side. In other email applications, folders get the royal treatment and are given a seat at the top near your inbox. But in Gmail, labels were stuck in a box below Chat — almost like we were telling people, "you don't want to use these." In testing, we discovered that it worked best to remove the terminology altogether and just place custom labels right under the system labels (e.g. "Inbox"): The last step was to add drag-and-drop. Now, you can drag mail into a label, or even drag a label directly onto a message: Making it easier to process and organize your mail requires more than just labels, but we hope these changes start to improve the process. We have much more in store, so stay tuned and keep the feedback coming. Posted by Michael Leggett, Gmail User Experience Designer Reference: The Official Google Blog - 1900/1/

What we've learned about spam Blended threats. Payload viruses. Spam. If you're one of the more than 15 million people whose work email is protected by Postini's email security products, we hope you don't spend a lot of time thinking about these things. And if we're doing our job right, they certainly shouldn't be showing up in your inboxes. But we process more than 3 billion business emails per day for our customers, culling the spam, viruses, and other threats out, so we do think about this stuff. A lot. On occasion, we like to share some of what we've learned, so that those of you who are interested can see what spammers are up to. If you're one of those people, head over to our Enterprise Blog for an update on spam trends over the past few months. Posted by Ellen Leanse, Google Enterprise team Reference: The Official Google Blog - 1900/1/

Toolbar, now with advanced translation If you saw this text on a webpage, how would you figure out what it means? Если вы читаете этот текст, вы, вероятно, уже говорите по-русски. Однако миллионы людей не знают русского и не могут прочитать миллионы русскоязычных веб-страниц.* You would likely need to translate manually via our language tools or in Toolbar. Today we're excited to announce that translations will be even easier with the newest release of Google Toolbar for Internet Explorer. We have been working with the Translate team to make translations a faster and more integrated part of your browsing experience. The Translate feature automatically detects if the language of a webpage you're on is different from your default language setting and allows you to translate it. With one click, you can now instantly translate the page and all of its text will appear in the new language. Language detection happens only on your computer, so no information is sent to Google until you choose to translate a page. You can find more details about how the feature works in our help center. If you go to another page in the same language, you will continue to see translations rather than have to translate one page at a time. And if the page has dynamic content, like Google Reader, you will get translations in real-time. Finally, if you frequently translate pages in the same language, Toolbar will let you translate that language automatically without any extra clicks in the future. The new Translate feature is available in all international versions of Toolbar, including English, and the translation service supports 41 different languages: Albanian, Arabic, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian and Vietnamese. Download Google Toolbar for Internet Explorer to try it out for yourself. We'll add this feature to Toolbar for Firefox soon, too. * In case you don't speak Russian, we translated the paragraph above for you using our translation engine: If you are reading this text, you probably already speak in Russian. However, millions of people do not know Russian and cannot read the millions of Russian-language webpages. Posted by Jerry Tang and Dick Sites, Software Engineers Reference: The Official Google Blog - 1900/1/

Celebrating Gay Pride 2009 All around Google, we're proud of our work, our culture and, most importantly, our people. In the spirit of celebration, this spring and summer Googlers have participated in Pride celebrations in Tel Aviv, New York, Zürich, San Francisco and many other cities around the world. Pride is a time for the LGBT* community along with families, friends and supporters to stand up for equality, and to honor those who paved the way for us to express sexual orientation and gender identity openly. In the U.S., this year's celebration is historically important: it's the 40th anniversary of the Stonewall riots in New York City, a response to what was then routine police harassment of LGBT people. Some 75 Googlers, family members and friends marched with several hundred members of New York's Lesbian, Gay, Bisexual and Transgender Community Center. Hundreds of Googlers also joined other U.S. celebrations in Pittsburgh, Chicago, and San Francisco. Earlier this month, around 50 Googlers and friends gathered to celebrate at Europride, Europe's best-known Gay Pride celebration. This year it was in Zürich, Switzerland. After weeks of sunshine, on the morning of the parade it began to storm, but that didn't deter our intrepid Googlers from being out at 6:30am turning a 28-ton truck into a rainbow-colored nightclub on wheels. Hundreds of nuts, bolts and gallons of helium later, the truck was transformed, the sun came out and we were ready to march through the city streets, cheered on by a crowd of 50,000. Google is a company that supports its LGBT employees, taking a public stand on issues that are important to our community. This is not the first year that Google has supported Pride, and it will certainly not be the last. We hope you enjoy this photo album of our global celebrations. *LGBT stands for lesbian, gay, bisexual or transgendered people and is also intended to include people who identify as queer, asexual or intersexed, amongst others. Posted by Cynthia Yeung, Partner Strategy Team Reference: The Official Google Blog - 1900/1/

Google heads to grade school: New resources for K-12 teachers and students We use the Internet all the time: at home, at work (especially at Google!), on the move, and, increasingly, at school. We believe that the Internet and cloud-based tools are a key part of a 21st century classroom, helping students learn and teachers teach in collaborative and innovative ways. Students use Google Docs to work on group projects; classrooms use Google Sites to show off their work; and teachers use Forms in Google Docs for instant grading and Google Calendar for lesson planning. Google Apps Education Edition is helping schools build online communities for students, teachers and parents, and we now have 4 million students using Google Apps Education around the world. This week the Google Apps Education team is launching a few new ways to make it easier for K-12 schools to use Google Apps, and attending the National Education Computing Conference (NECC) in Washington D.C. To help address schools' email security needs, Google Message Security (GMS) will be offered free to current and new eligible primary and secondary schools globally that opt in by July of next year. GMS filters out email messaging threats, and education IT departments can customize the filtering rules and group messaging lists to suit their schools. We're also launching the Google Apps Education Community site for educators and students to share tips and ideas for using Google Apps in their classrooms, as well as the Search Education Curriculum and a Google Apps Education resource center with more than 20 classroom-ready lesson plans for teachers. We'll be adding more to these resources going forward. If you're at NECC this year, come visit the Google team in booth #3148. If not, the teaching and learning continues with some cool presentations and lesson plans on the Google Apps Education Community site, or you can learn more at google.com/a/edu. Posted by Dana Nguyen, Google Apps Education team Reference: The Official Google Blog - 1900/1/

Media and citizens meet in the YouTube Reporters' Center This is the first of a series of posts from YouTube's news and politics blog, Citizentube. -Ed. YouTube is the biggest video news site on the Internet, and at no time in our site's history was that more apparent than in these last two weeks of the crisis unfolding in Iran. As hundreds of thousands of Iranian citizens took to the streets of Tehran to protest the national elections, the government kicked out foreign journalists, leaving citizens themselves as the only documentarians to the events unfolding there. We've been highlighting many of these videos and keeping track of the latest developments on our YouTube news and politics blog, Citizentube. Though the circumstances in Iran are unique, this isn't the first time that citizens have played a crucial role in reporting on events around the world. Burmese citizens uploaded exclusive video footage to YouTube during the protests in Myanmar back in 2007; people in China's Sichuan province documented the devastating and historic 7.8-magnitude earthquake of 2008 in real-time; and eyewitnesses to the shooting of young Oscar Grant by Oakland police forces captured the event on their cell phone cameras and uploaded videos to YouTube for the world to see. Citizens are no longer merely bystanders to world events. Today, anyone can chronicle what they see and participate in the news-gathering process. Though it's the phenomenon of citizen reporting that YouTube is probably best known for, we also have hundreds of news partners who upload thousands of videos straight to YouTube every day. You can see lots of these on our news page at youtube.com/news. Many of these organizations have used YouTube in unique ways, like asking the community to submit questions for government officials, providing a behind-the-scenes look at traveling with the Obama press corps and accepting video applications for a reporting assignment in West Africa. We believe the power of this new media landscape lies in the collaborative possibilities of amateurs and professionals working together. And so today, we're launching a new resource on YouTube to help citizens learn more about how to report the news, straight from the experts. It's called the YouTube Reporters' Center, and it features some of the nation's top journalists sharing instructional videos with tips and advice for better reporting. Learn how to prepare for an interview; or how to be an investigative reporter from the legendary Washington Post journalist Bob Woodward; or how to report on a global humanitarian crisis from Nick Kristof of the New York Times. All of the videos are available on the YouTube Reporters' Center channel. Posted by Olivia Ma, YouTube News and Politics Reference: The Official Google Blog - 1900/1/

Extending Google services in Africa At Google we seek to serve a broad base of people — not only those who can afford to access the Internet from the convenience of their workplace or with a computer at home. It's important to reach users wherever they are, with the information they need, in areas with the greatest information poverty. In many places around the world, people look to their phones, rather than their computers, to find information they need in their daily lives. This is especially true in Africa, which has the world’s highest mobile growth rate and where mobile phone penetration is six times Internet penetration. One-third of the population owns a mobile phone and many more have access to one. Most mobile devices in Africa only have voice and SMS capabilities, and so we are focusing our technological efforts in that continent on SMS. Today, we are announcing Google SMS, a suite of mobile applications which will allow people to access information, via SMS, on a diverse number of topics including health and agriculture tips, news, local weather, sports, and more. The suite also includes Google Trader, a SMS-based “marketplace” application that helps buyers and sellers find each other. People can find, "sell" or "buy" any type of product or service, from used cars and mobile phones to crops, livestock and jobs. We are particularly excited about Google SMS Tips, an SMS-based query-and-answer service that enables a mobile phone user to have a web search-like experience. You enter a free form text query, and Google's algorithms restructure the query to identify keywords, search a database to identify relevant answers, and return the most relevant answer. Both Google SMS Tips and Google Trader represent the fruits of unique partnerships among Google, the Grameen Foundation, MTN Uganda and local organizations*. We worked closely together as part of Grameen Foundation's Application Laboratory to understand information needs and gaps, develop locally relevant and actionable content, rapidly test prototypes, and conduct multi-month pilots with the people who will eventually use the applications have truly been a global effort, and created with Ugandans, for Ugandans. We're just beginning. We can do a lot more to improve search quality and the breadth — and depth — of content on Google SMS, especially on Tips and Trader. Google SMS is by no means a finished product, but that's what's both exciting and challenging about this endeavor. Meanwhile, if you're curious about what Google is doing in Africa, learn more at the Google Africa Blog. Update: Corrected link to YouTube video for "rapidly test prototypes". ____ *BROSDI, (Busoga Rural Open Source and Development Initiative), Straight Talk Foundation, Marie Stopes Uganda. Posted by Joe Mucheru, Head of Google Sub-Saharan Africa, & Fiona Lee, Africa Project Manager Reference: The Official Google Blog - 1900/1/

Outpouring of searches for the late Michael Jackson At Google, we are moved by the life and untimely passing of Michael Jackson. As word spread of his death, millions and millions of people from all over the world began searching for information about the pop icon. The following chart shows the meteoric rise in related searches around 3:00pm PDT: Search volume began to increase around 2:00pm, skyrocketed by 3:00pm, and stabilized by about 8:00pm. As you can see in Google Hot Trends, many of the fastest rising search queries from yesterday and today have been about Michael Jackson's passing (others pertained to the death of another cultural icon, Farrah Fawcett). People who weren't near a computer yesterday turned to their mobile phones to check on breaking news. We saw one of the largest mobile search spikes we've ever seen, with 5 of the top 20 searches about the Moonwalker. The spike in searches related to Michael Jackson was so big that Google News initially mistook it for an automated attack. As a result, for about 25 minutes yesterday, when some people searched Google News they saw a "We're sorry" page before finding the articles they were looking for. Michael Jackson led an amazing and controversial life in the public eye. Many of us have a "Michael Jackson story." Mine is that he actually taught me how to moonwalk — thanks to many an hour I spent in front of the television trying to mimic his performances. Regardless of your story or personal opinions about this astounding performer, global interest in the King of Pop is undeniable. Posted by R.J. Pittman, Director, Product Management Reference: The Official Google Blog - 1900/1/

We have a winner for the Google Photography Prize Huge congratulations to Daniel Halasz from Hungary, who was awarded the Google Photography Prize this week. This was a global student competition to create themes for iGoogle. More than 3,600 students from across the world entered, and a couple of weeks ago we asked you to vote on the shortlist. The six finalists who got the most public votes were Amelia Ortúzar (Chile), Fahad AlDaajani (Saudi Arabia), Matjaz Tancic (U.K.), Mikhail Simin (U.S.) and Vesna Stojakovic (Serbia) — congratulations to all of them! From that group, a jury of respected art critics and artists chose Daniel as the winner. They also gave a special commendation prize to Aliyah Hussain from the U.K. You can see the work Daniel and the other finalists submitted at the Saatchi Gallery in London until Sunday, June 28th. Come by if you're in town, or have a look at their photographs on google.com/photographyprize, where you can also add them to your iGoogle homepage. Posted by Posted by Louise Rigby, Consumer Marketing Team Reference: The Official Google Blog - 1900/1/

Google Voice invites on their way A couple of months ago we announced Google Voice, a service that gives you one phone number to link all your phones and makes voicemail as easy as email. We are happy to share that Google Voice is beginning to open up beyond former GrandCentral users. If you requested an invitation on the Google Voice site or previously on GrandCentral, keep your eye out for an invite email. Once you receive your invitation, just click on the link and follow the instructions to setup your new Voice account. To help you find a Google number that is personalized to you, we've added a number picker that lets you search by area code and text. See if you can find a number that contains your name, a specific word or a number combination. To learn more about Google Voice, check out the video below. If you haven't signed up for a Google Voice invite, make sure to get on the list by leaving us your email address at www.google.com/voiceinvite. Posted by Craig Walker and Vincent Paquet, Product Managers, Google Voice Reference: The Official Google Blog - 1900/1/

Announcing the AdSense for Mobile Applications beta You don't have to be a mobile expert to see how smartphones are revolutionizing our daily lives. Lower prices, faster network speeds and unlimited data plans mean that people often reach for their cell phone rather than their computer when they are seeking information. As a result, mobile applications have become more and more popular, helping people find music, make restaurant reservations or check bank balances — all on their phone. We want to contribute to the growth of these mobile applications, which is why we're happy to announce our beta launch of AdSense for Mobile Applications. After all, advertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users. We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group. AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their iPhone and Android applications. For our beta launch, we've created a site where developers can learn more about the AdSense for Mobile Applications program, see answers to frequently asked questions and sign up to participate in our beta. Advertisers can also learn about the benefits of advertising in mobile applications. We're excited to open up this beta to more developers, and look forward to offering new features for our mobile advertisers and publishers in upcoming releases. We also want to say a big thank you to the partners who worked with us on the trial stages of this project including Backgrounds, Sega, Shazam, Urbanspoon and more. Check out this short video of Howard Steinberg, Director of Business Development at Urbanspoon, discussing his experience with AdSense for Mobile Applications. Posted by Susan Wojcicki, Vice President, Product Management Reference: The Official Google Blog - 1900/1/

The Day in the Cloud Challenge has begun Today, we invite you to take part in the Day in the Cloud Challenge, an online scavenger hunt that's being played simultaneously on the ground and in the air aboard Virgin America flights across the U.S. The Day in the Cloud demonstrates how people can use Google Apps to stay connected with friends, family and co-workers when they're away from their homes — even at 35,000 feet in the air. The online game will be available until 11:59pm PDT today, so find a quiet spot, do some finger stretches, and take the challenge. Posted by Vivian Leung, Google Apps Team Reference: The Official Google Blog - 1900/1/

Let's make the web faster From building data centers in different parts of the world to designing highly efficient user interfaces, we at Google always strive to make our services faster. We focus on speed as a key requirement in product and infrastructure development, because our research indicates that people prefer faster, more responsive apps. Over the years, through continuous experimentation, we've identified some performance best practices that we'd like to share with the web community on code.google.com/speed, a new site for web developers, with tutorials, tips and performance tools. We are excited to discuss what we've learned about web performance with the Internet community. However, to optimize the speed of web applications and make browsing the web as fast as turning the pages of a magazine, we need to work together as a community, to tackle some larger challenges that keep the web slow and prevent it from delivering its full potential: Many protocols that power the Internet and the web were developed when broadband and rich interactive web apps were in their infancy. Networks have become much faster in the past 20 years, and by collaborating to update protocols such as HTML and TCP/IP we can create a better web experience for everyone. A great example of the community working together is HTML5. With HTML5 features such as AppCache, developers are now able to write JavaScript-heavy web apps that run instantly and work and feel like desktop applications. In the last decade, we have seen close to a 100x improvement in JavaScript speed. Browser developers and the communities around them need to maintain this recent focus on performance improvement in order for the browser to become the platform of choice for more feature-rich and computationally-complex applications. Many websites can become faster with little effort, and collective attention to performance can speed up the entire web. Tools such as Yahoo!'s YSlow and our own recently launched Page Speed help web developers create faster, more responsive web apps. As a community, we need to invest further in developing a new generation of tools for performance measurement, diagnostics, and optimization that work at the click of a button. While there are now more than 400 million broadband subscribers worldwide, broadband penetration is still relatively low in many areas of the world. Steps have been taken to bring the benefits of broadband to more people, such as the FCC's decision to open up the white spaces spectrum, for which the Internet community, including Google, was a strong champion. Bringing the benefits of cheap reliable broadband access around the world should be one of the primary goals of our industry. To find out what Googlers think about making the web faster, see the video below. If you have ideas on how to speed up the web, please share them with the rest of the community. Let's all work together to make the web faster! Posted by Urs Hoelzle, SVP, Operations and Bill Coughran, SVP, Engineering Reference: The Official Google Blog - 1900/1/

All for Good: Bringing search, scale and openness to community service While many organizations are doing great work to enable community service locally, it's not simple to search across opportunities from a variety of places to find what's right for you. We have some experience finding relevant information from among many scattered sources, and when we learned that President Obama and the First Lady were making community service a top priority even before taking office, we thought we could help make a difference. With our mission in mind, a group of "20%" engineers, designers, and program managers from Google and other tech companies began work on All for Good, a new service to help you find volunteer events in your community, and share those events with your friends. All for Good provides a single search interface for volunteer activities across many major volunteering sites and organizations like United Way, VolunteerMatch, HandsOn Network and Reach Out and Read. By building on top of the amazing efforts of existing volunteer organizations like these, we hope to amplify their efforts. And in the spirit of open data, All for Good has a data API that anyone can use to search the same data displayed on the All for Good site. All for Good was developed entirely using App Engine and Google Base, with the full code repository hosted on Google Code Hosting. We'll be inviting developers to contribute to the open source application soon, so stay tuned. Just as releasing the Maps API led to an surge of independent and creative uses of geographic information, we've built All for Good as a platform to encourage innovation in volunteerism, as much as an end product in itself. We hope software developers will use the API or code to build their own volunteering applications, some even better than the All for Good site! And if you want to volunteer your video-creating skills to make a difference, check out YouTube Video Volunteers, a new platform designed to make connections between non-profits with video needs and skilled video makers who can help broadcast their causes through video. All for Good is a new kind of collaboration between the private, public and nonprofits sectors to build free and open technology to empower citizens. Similar to the Open Social Foundation, we helped create a new organization called Our Good Works to make sure that the API, the platform, and social innovation that they inspire are supported for the long term. The leadership includes Reid Hoffman, Chris DiBona, Arianna Huffington and Craig Newmark on the board, and the organization aims to build support volunteerism services like All for Good. Today the First Lady is in San Francisco calling on Americans to improve our communities by rolling up our sleeves and putting our time and talent towards doing good. You can learn more at serve.gov, where we're proud to power search. Posted by Paul Rademacher and Adam Sah, Engineering Tech Leads Reference: The Official Google Blog - 1900/1/

A new landmark in computer vision Science fiction books and movies have long imagined that computers will someday be able to see and interpret the world. At Google, we think computer vision has tremendous potential benefits for consumers, which is why we're dedicated to research in this area. And today, a Google team is presenting a paper on landmark recognition (think: Statue of Liberty, Eiffel Tower) at the Computer Vision and Pattern Recognition (CVPR) conference in Miami, Florida. In the paper, we present a new technology that enables computers to quickly and efficiently identify images of more than 50,000 landmarks from all over the world with 80% accuracy. To be clear up front, this is a research paper, not a new Google product, but we still think it's cool. For our demonstration, we begin with an unnamed, untagged picture of a landmark, enter its web address into the recognition engine, and poof — the computer identifies and names it: "Recognized Landmark: Acropolis, Athens, Greece." Thanks computer. How did we do it? It wasn't easy. For starters, where do you find a good list of thousands of landmarks? Even if you have that list, where do you get the pictures to develop visual representations of the locations? And how do you pull that source material together in a coherent model that actually works, is fast, and can process an enormous corpus of data? Think about all the different photographs of the Golden Gate Bridge you've seen — the different perspectives, lighting conditions and image qualities. Recognizing a landmark can be difficult for a human, let alone a computer. Our research builds on the vast number of images on the web, the ability to search those images, and advances in object recognition and clustering techniques. First, we generated a list of landmarks relying on two sources: 40 million GPS-tagged photos (from Picasa and Panoramio) and online tour guide webpages. Next, we found candidate images for each landmark using these sources and Google Image Search, which we then "pruned" using efficient image matching and unsupervised clustering techniques. Finally, we developed a highly efficient indexing system for fast image recognition. The following image provides a visual representation of the resulting clustered recognition model: In the above image, related views of the Acropolis are "clustered" together, allowing for a more efficient image matching system. While we've gone a long way towards unlocking the information stored in text on the web, there's still much work to be done unlocking the information stored in pixels. This research demonstrates the feasibility of efficient computer vision techniques based on large, noisy datasets. We expect the insights we've gained will lay a useful foundation for future research in computer vision. If you're interested to learn more about this research, check out the paper. Posted by Jay Yagnik, Head of Computer Vision Research Reference: The Official Google Blog - 1900/1/

Google translates Persian Today, we added Persian (Farsi) to Google Translate. This means you can now translate any text from Persian into English and from English into Persian — whether it's a news story, a website, a blog, an email, a tweet or a Facebook message. The service is available free at http://translate.google.com. We feel that launching Persian is particularly important now, given ongoing events in Iran. Like YouTube and other services, Google Translate is one more tool that Persian speakers can use to communicate directly to the world, and vice versa — increasing everyone's access to information. As with all machine translation, it's not perfect yet. And we're launching this service quickly, so it may perform slowly at times. We'll keep a close watch and if it breaks, we'll restore service as quickly as we can. We've optimized this service for translation between Persian and English. But we're working hard to improve Persian translation for the additional 40 languages available via Google Translate. If you see something you think is incorrectly translated, we invite you to click on the "contribute a better translation" link and we'll learn from your correction. The web provides many new channels of communication that enable us to see events unfold in real-time around the world. We hope that Google Translate helps make all that information accessible to you — no matter what language you speak. So please visit Google Translate and try it out. Posted by Franz Och, Principal Scientist Reference: The Official Google Blog - 1900/1/

GoogleServe: Thinking globally and serving locally What do painting murals, teaching tech classes, and gardening have to do with Google? These are a few of the activities Googlers have participated in over the past few weeks as part of our second annual GoogleServe — a chance for Googlers to give back to their local communities through service projects. Over the past couple of weeks about 5,000 Googlers from 60 of our offices took a break from their regular jobs to participate in volunteer opportunities. We've found that community service helps to revitalize and deepen our connections with the communities where we live and work, as well as bring us closer together as a team. This year we partnered with nonprofits, schools and local governments across the world on a wide range of activities. Here's a glimpse at some of the projects that we recently participated in: We cleaned beaches with the Surfrider Foundation in Santa Monica, California and with the Irish Seal Sanctuary at Balbriggan Beach, Ireland. We removed graffiti in Zurich, Switzerland with Beautiful Zurich. We removed non-native plant species with Hands on Bay Area and the California State Parks Department in Half Moon Bay, California. We painted murals with Team Up For Youth at the Edna Brewer Middle School in Oakland, California and with Ruach Tova at community centers in Tel Aviv and Haifa, Israel. We prepped, packed, and sorted food for soup kitchens and homeless shelters with Resala in Cairo, Egypt and with the Greater Chicago Food Depository in Chicago, Illinois. We led computer skills classes for NGOs in Beijing, China for senior citizens in Dublin, Ireland and for teens from orphanages in Krakow, Poland. We refurbished computer labs at the Westview Middle School in Goose Creek, South Carolina and Schule Steinfeldstrasse in Billstedt, Hamburg, Germany. Take a look at the photo album below to see Googlers in action. And if you're looking to give back to your community, websites like All For Good can help you find volunteer opportunities. Posted by Seth Marbin, GoogleServe Global Leadership Team Reference: The Official Google Blog - 1900/1/

Blogger is turning 10 Google's about to have its second tenth birthday. In late August, Blogger will officially turn 10 years old. As our birthday draws near, we thought it would be interesting to share some fun facts about Blogger: Every minute of every day, 270,000 words are written on Blogger Millions of people worldwide use Blogger to publish to their blog each week Almost two thirds of Blogger's traffic comes from outside North America (What's the #2 country after the U.S.? Brazil, followed by Turkey, Spain, Canada, and the U.K.) The most popular sport for our bloggers? Soccer (that's football to the rest of the world), more than four times larger than the #2 sport, baseball While we're really excited about this milestone, we want the focus to be on you and the remarkable stories that you and millions of people around the world document on Blogger. After all, blogs are one of the true building blocks of the web, constantly updated not only with news and personal stories, but any kind of information you can imagine. Just this week, there's an Iranian student documenting the minute-by-minute proceedings in Iran, while a British woman is uploading nightly blog posts from her satellite phone while rowing solo from Hawaii to Australia, while an American college student is running from Amsterdam to Athens with nothing but the pack on his back. There are literally millions more. What's your story? Did your blog help you find a job? Learn a language? Interact with your fans? Master a new skill? Battle an illness? Turn a hobby into a career? We read as many blog posts as we can, and what we do read is often brilliant. But we want to know more — we want to hear from you about what Blogger has meant to you over the past decade. Do what you do best: tell your story. Write a post, and then let us know about it by filling out this form. Keep an eye on Blogger Buzz, where we'll be sharing some of our favorites over the coming weeks. To the millions who have depended on Blogger to help you tell your story, thank you. To those of you who have yet to tell your story, creating a blog couldn't be easier: just visit blogger.com to get started. We can't wait to see what the next ten years bring — and stay tuned for details about the tenth birthday itself. Posted by Rick Klau, Product Manager, Blogger Reference: The Official Google Blog - 1900/1/

The next edition of Google Books Today, we're launching a host of new features in Google Books that give you more ways to browse and share the content from the Google Books collection. For example, we've added a feature that allows you to embed previews of books in your blog or website, so you can share pages of your favorite books as easily as you would a YouTube video. We've also added a thumbnail view of full book and magazine pages and an improved way to search within books. To read more, head on over to the Inside Google Book Search blog for a tour of these updates. Posted by Brandon Badger, Product Manager Reference: The Official Google Blog - 1900/1/

Free webinar: Google Apps Education Edition Around the world, schools and universities continuously face the difficult challenge of reducing costs while improving the quality of education they provide. This challenge becomes even more critical in turbulent economic times. Not to mention the fact that this next generation of students – the "millennials" – brings a different set of expectations to campus. For example, they expect the ability to work together without sitting in the same room, they want to take their data with them wherever they go, they want to chat (over voice and video) with friends and family, and they expect instantaneous and unwavering access to the Internet. By harnessing the power of technology, we think we can offer the education community the means to meet these expectations. Google Apps Education Edition is a free suite of hosted tools including mail, calendar, document, and site creation that helps campuses save money while providing a rich set of technology tools that will enable schools to better meet the demands of savvy students. Millions of students, staff, and faculty are using Google Apps today, with more signing up every day. A big welcome to some of the schools we've recently welcomed to the Google Apps family, including: Allegheny College Beloit College Boise State University (for faculty and staff) Clemson University Cornell University Georgetown University Pittsburgh State University Southern Illinois University Carbondale Temple University Truman State University University of Alaska University of California at Davis University of Minnesota University of Sunderland Wagner College To share info about these latest innovations, we'd like to invite you to a free live customer webinar on Thursday, June 25 at 10:00 a.m. PDT. In this session you'll hear directly from Arizona State University, the first school to deploy Google Apps Education Edition, back in 2006. Key administrators will talk about their decision to go with Google Apps, the results they've seen so far, and their future plans for Apps. Whether you're a student, work at a school, or went to school, we hope you'll join us to hear about how Google Apps can help institutions like ASU save money and IT resources, plus make students' lives easier with a set of tools for working together. Posted by Miriam Schneider, Apps EDU Marketing Team Reference: The Official Google Blog - 1900/1/

iGoogle goes au naturel We are excited to release a new set of iGoogle themes today. Drawing on the arrival of summer and the spectacular beauty of the world around us, our new iGoogle themes focus on nature. To create these themes, we worked with organizations and photographers who capture the world's best nature photography, including National Geographic Society, BBC and Ansel Adams Gallery. At its core, iGoogle is about personal expression. Themes are one of many ways we invite you to personalize your homepage with things that inspire you — artists, fashion designers, musicians, video games or simply the stunning beauty of the world around us. Here's a quick preview of some of the highlights in our new nature collection: National Geographic's "Ocean Blue" takes you from shark territory in the Caribbean to ice floes on the polar caps The National Audubon Society's "Birds of Prey" features winged predators depicted in the classic Audobon hand-drawn illustration style Art Wolfe's "Travels to the Edge" includes views deep into the forests of North America and aerial shots of river deltas and rice paddies Rodney Lough's "Deserts" presents striking images of the most desolate — and stunning — corners of our planet So, check out the new nature themes. We hope you enjoy exploring the world's wonders from the comfort of your iGoogle page. Then get outside this summer and celebrate the real thing. Posted by Marissa Mayer, Vice President of Search Products and User Experience, and Nate Johnson, Product Marketing Manager Reference: The Official Google Blog - 1900/1/

Citizentube: Watching video change our world As you might have noticed, there's a lot of fascinating stuff that happens on YouTube every day. For example, did you know that a nine-year-old recently used YouTube to successfully campaign to save his local kickball lot? Have you seen the video of a Guatemalan lawyer who predicted his own assassination on YouTube moments before it happened? Or did you know that YouTube and Google have launched a new technology platform for political debates, which allows you to submit and vote on the most important issues you want to discuss with political candidates? These are the sorts of things you can stay on top of with Citizentube, a special YouTube blog devoted to chronicling the way that people are using video to change the world. If you've followed news and politics on YouTube, you might have noticed that we started Citizentube as a video channel on the site a few years back, but we soon realized that keeping track of all the phenomenal uses of YouTube by posting our own videos just wasn't fast enough — so now we're blogging, too. We generally focus on two types of posts: the compelling political and social uses of YouTube that we see the community bubble up every day, and our own programming initiatives and partnerships in the political, news, and nonprofit arenas. Our team creates opportunities for you to engage with content that goes beyond the humorous or even the educational — content that changes the way you interact with your communities, institutions, and leaders. The first initiative we launched in this space was the You Choose '08 platform and the CNN/YouTube Debates in 2007. Since then we've expanded our programming to the fields of government, activism, and news & information. On the blog, we'll post an occasional series that gives a bigger picture perspective of what's happening in the worlds of news reporting, government, and social change on YouTube. So be sure to check out www.citizentube.com and subscribe to our RSS feed (we're on Twitter, too: @citizentube). With more than 20 hours of video uploaded to YouTube every minute, our blog helps provide you with a filter that you can use to see the way that video is changing our world. Posted by Steve Grove, YouTube News and Politics Reference: The Official Google Blog - 1900/1/

Voting for iGoogle photo themes now open A few weeks ago we launched the Google Photography Prize, a global student competition for students to create themes for iGoogle. Our goal was to find talented student photographers and give them unprecedented online and offline exposure. It may seem a little brave to unleash student art on our homepage, but we've been hugely impressed the number and quality of entries we received. From among the thousands of entries from around the world, we've just announced the shortlist of 36 finalists. Now they're up for your vote - the most popular six you choose will make it to the finals. The 6 finalists will be exhibited at the Saatchi Gallery in London and have the chance to win the first prize of £5,000 ($7,500), plus an invitation to spend the day with the internationally renowned photographer Martin Parr. On the voting page you can also add your favourite as a theme to your iGoogle homepage. Millions of people have already chosen to adorn their iGoogle page with images, with everything from seascapes to original art. Now you can have some fantastic photography from some of the best up-and-coming photographic talent out there right on your homepage. So take a look, enjoy the photographs, and please vote — the deadline is June 17th. And if you are in London this month, come see the exhibit of the winners at the Saatchi Gallery, starting the 24th and running for a week. Posted by Posted by Louise Rigby, Consumer Marketing Team Reference: The Official Google Blog - 1900/1/

Snack time with the new iGoogle for Android and iPhone (cross-posted with the Google Mobile Blog) We like iGoogle because it lets us "snack" on interesting information all day long. We can read a little bit of news here and there, glance at finance portfolios, take a look at the weather forecast, and then do a Google search. It doesn't require a big commitment of time and energy — it's simply there for us whenever we need it. This kind of availability is even more important on a phone, where it can take a long time to surf. That's why iGoogle is so convenient on mobile devices. When you're waiting in line, you can check iGoogle on your phone for a quick "info snack" — even in areas with mediocre network coverage. But speed isn't everything. Many of you have told us that you wanted to use more of your iGoogle gadgets on your phone. You wanted to see your tabs, too. We read your blog comments and forum posts and put your requests at the top of our to-do list. Today, we're excited to roll out an improved beta version of iGoogle for the iPhone and Android-powered devices. This new version is faster and easier to use. It supports tabs as well as more of your favorite gadgets, including those built by third-party developers. Note that not all gadgets — like those with Flash — will work in mobile browsers. One of our favorite new features is the in-line display of articles for feed-based gadgets. That means you can read article summaries without leaving the page. You can also rearrange gadget order or keep your favorite gadgets open for your next visit. None of these changes will mess up the layout of gadgets on your desktop computer, so feel free to play around and tune your mobile experience.  The new version of iGoogle for mobile is available in 38 languages. To try it out, go to igoogle.com in your mobile browser and tap "Try the new Mobile iGoogle". Bookmark the page or make it your home page so you can return to it quickly. Finally, please fill out our survey by clicking on the "Tell us what you think" link at the top of the new home page. We'll continue to use your feedback to make iGoogle even better. Update on 6/12 @ 8:50 AM: Video added. Check it out! Posted by Dan Zivkovic and Zhen Wang, Software Engineers, Google mobile team Reference: The Official Google Blog - 1900/1/